Mohamadreza Mohamadhoseini
CEO, Hoorban Iranian Trading Group
There was never too little information. The problem was finding a path through it.
I am Mohamadreza Mohamadhoseini, CEO of Hoorban Iranian Trading Group. This page tells the story of building a system, failing at it, and what got built afterwards.
Noise
The problem was always one of two things: not enough information, or not enough connection. Building both moves any system forward.
The first connections
The connections appeared when I stopped looking for an answer and started looking for a pattern.
Building Emoteh
We registered Berna Bazaar and I built Emoteh: an electronic trading complex, with a different approach.
It ran
It was built. It ran. It had real users.
The break
But it did not last.
What was left
The problem was never technical. The team it needed was not built, and the network it needed never formed.
A human network
From then on, I built the network first and the system second.
A traditional organisation
At Tehran Chemie the problem was no longer building something. It was changing an organisation.
Head of e-commerce development, 2020 to 2025
Data into decisions
Data became worth something when it reached a commercial decision — and that decision was where nobody was looking.
OTC sales growth strategy; the client's name is withheld.
One unit
Every scale starts from a single unit — and it is that unit that has to be right.
Darubin — a team of thirty to thirty-five, from content to engineering
The threshold
The path ran out of the hall.
Hoorban
Hoorban is not the end of the path. It is where it continues.
Hoorban Iranian Trading Group — international supply and trade